They say if you haven’t found what you love, keep looking, and so I did. I was a newly minted graduate of San Francisco City College, and it was the summer of 1995. My friends and I, full of youthful optimism and a burning desire to indulge in fine wine, made the picturesque trek north beyond the natural delights of Sausalito, to Sonoma County. I vividly remember the hillside vistas and silty clay loam soil, the smell of perfectly ripened grapes and rose bushes surrounding organic vineyards, and the black diamonds nestled in under manipulated wines, which were wonderful from vintage to vintage. That weekend I saw graduates celebrating some of their proudest moments with a glass of pinot, newlyweds honeymooning toasting with old-world wine, and modest winegrowers tending to their grapes with undeniable enthusiasm. They say love knows no age, and that's especially true with grapes. I knew challenges would lie ahead. But, I took a leap of faith, and turned my passion into my livelihood.
Fast forward over a decade later and a budding interest evolved into over 15 years of experience in Wine and Spirits. From working with ultra-premium established wineries like Chateau Montelena, Charles Heidsieck, and Tattinger, as an Account Manager for the renowned Young’s Market Estates Group, to shepherding seed-level, ultra-premium, vineyards like River Myst Haven to achieve market penetration, I’ve consistently helped accelerate the exposure of brands and products that I love.
Along those lines, assuming we’re not working together already, I welcome you to reach out to me to discuss how I can evolve your next major campaign, and help deliver your world-class, ultra-premium, wines and spirits, to celebrations domestically and abroad.
Areas of Expertise:
Wine & Spirits Market Management
Ultra Premium & Premium
On-Premises Brand Strategy & Execution
Off Premises Brand Strategy & Execution
Market Research & Positioning
Account Management & Partnerships
Training & Development